I was tasked with designing the premiere issue from the ground up, creating the templates and standards that are still in use by the publication today. The challenge was to make a business magazine that was innovative in design and voice to create excitement about a new vertical.
Designed the entire magazine, handing over templates and standards to a new art director. The templates and standards are still used today.
This was my tenth magazine startup. Other titles included: Outdoor World, PetLife, Signature Kitchens and Baths, Fort Worth, Texas, Pasadena and others.