As a business owner, we must have an online presence, but we find it difficult to design a strategy that attracts new customers which leads to frustration and confusion. KSeanWalker collaborates with business owners to develop an online strategy that addresses business goals by inviting new customers and delighting existing ones.
If you're a business owner, you're probably looking at AI with a mix of hope and dread. It’s a powerful tool, sure. But the flood of AI-generated content feels like a tidal wave about to swallow your brand.
I see it all the time. A business owner drops a ton of cash and countless hours on a brand-new website. And it’s gorgeous. Perfect colors, sharp logo, stunning photos. They launch it, wait for the flood of new customers… and get nothing but crickets.
As AI floods the market with generic visuals and predictable copy, your brand’s unique, human-driven story becomes its most defensible and valuable asset.
I’ve been in the design trenches for over two decades. And I’ve seen trends come and go like seasons—skeuomorphism, flat design, brutalism, you name it. But what we're seeing now with AI isn't a trend. It’s a flood.
A good online strategy always considers the needs of your customers.
Those of us of a certain age recognize the quote used as the title of this article. It became a key marketing slogan for a particular presidential candidate from Arkansas. Like him or hate him, he was very good at marketing himself to the public, and he connected with people in a way that few other candidates have. He made people feel like he cared; he heard them, and he really felt their pain. It’s called empathy, and we could all use a little of it. Or perhaps, do a little better at exercising it.
Success is always dependent upon the people who execute the mission.
As small business owners, we know our employees are our most valuable asset. But here, we aren’t talking about our specific employees but the character traits that will set up a successful web strategy. I have compiled a list of three key characteristics that I believe will set up a team for success.
It starts right here…with a mission. Does your website have a mission?
Have you ever brainstormed what you want your website to do for your business, or did you scramble to put something online because that’s what you should do?